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My First Blog Post

Be yourself; Everyone else is already taken.
— Oscar Wilde.

This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

Social Media Marketing Tools recommended by the Pros

Social media marketing can be fun, but also equally challenging. Here are some pro tips to make your social media marketing easier and better!

Social Rank is a tool to filter your Instagram followers. This tool uses your specified criteria like bio, location or hashtags to filter your followers for your convenience.
Impactana is a tool to search and find the currently trending or viral content based on the number of shares on social media. This can help you curate content that keep up with the trend.
CopyPasteCharacter is a tool to insert special characters and symbols in your social media content. This will help your content to stand out from the rest. It also helps us to keep up with the character limits.
Consumer Barometer by Google is a tool to research and study online consumer behaviour. This provides valuable insights for curating your marketing plans. It also provides graphs to compare data between countries, areas, fields, etc.
Twitshot is a tool for Twitter which helps you to add images in your tweets. This eliminates the long process of looking up related images, downloading it and then uploading with the tweet. This tool makes it easier by giving you the best related images. All you have to do is choose your favourite image!
Relay is a tool which helps to create top quality graphic content easily on par with global brand quality. This automatic graphic tool works swiftly. All you need to do is input your content, logo and the images; the tool does the customization and presents you with suitable and attractive layouts. Choose your favourite and the brand graphic content is ready.

These are some of the top social media marketing tools recommended by pros globally. Use them for smart access to social media marketing!

How To Create A Social Media Marketing Strategy In 8 Easy Steps

Social media literally rules the virtual world! It is only right for marketers to invest in social media marketing. However, this rapidly-evolving field has its own challenges. Be it a digital marketing agency in Ahmedabad or an entrepreneur in Canada, you will first need a well-planned and detailed social media marketing strategy before you invest in it. Here’s our simple guide for you to design the perfect social media marketing strategy in 8 easy steps.

Be SMART and Set your GOALS

Your Social Media Marketing Strategy should have hard-set goals to begin with. You can include short-term objectives and long-term goals. Your objectives and goals ought to be Specific, Measurable, Attainable, Relevant and Time-bound. Make sure that your goals align with the pace of your business objectives. It is always better to list down the specific social media metrics that you are going to adopt to attain a particular goal so that you conserve time.

Know your Target Audience

Knowing your Target audience is the basic groundwork required for any marketing plan, be it online or offline. Conducting your research to know your target group is essential. Surveys and Social media analytics can provide a lot of demographic and psychographic information about your potential buyers/audience. Studying your customer behavior can improve your marketing strategies.

Study your Competitors

Studying your competitors in your field will open new doors and opportunities for you. Knowing their game plan, their strengths and weaknesses will always help you move up your goals. You could also research into the social involvement of your competitors across various social media platforms. Knowing the local competitors of your specific field and their target audience will also help your marketing strategies.

Conduct an Audit

There are various tools available online to conduct a social media audit for your marketing strategy. This Audit is to help you know your status on the social media platforms. It will give you information about your customer behavior across various social media platforms, analyze your social media presence, track down your target audience, knowing which platform will generate more leads and such information. This audit will help you improve your marketing strategy and adopt new styles of marketing.

Design and Customize your Social Media Profiles

With all the audience personas and the audit input available, you can curate your social media presence accordingly. Choose various social media platforms for a specific purpose. For example, if you are a cosmetics company, Instagram and Facebook can be used to promote your products, whereas Twitter and Whatsapp could be used for customer service and interaction. Visually appealing social media profiles will always attract new followers. Add more video content, which is likely to get more social shares and generate more leads.

Get Creative to Engage your Audience

With numerous fierce competitors out there, be creative to stand out from the crowd of marketers. Be creative and engage your audiences through various social media techniques like hashtags, challenges, direct messages, comments, give aways and such. Involving your audience and interacting with them will increase your brand reputation. This will create loyal customers who later become advocates of your product.

Strategize and Schedule your Social media Content

The quality and also the quantity of your social media are equally important. Schedule your content so that you don’t overthrow your content or make your followers starve for content. Follow a routine and a consistent style in your social media posts. This style and language makes your followers connect on a personal level. Include product descriptions, marketing details and also customer interaction in your posts.

Routinely Evaluate your Strategy

There is no such thing as a perfect social media marketing strategy. Every marketer customizes one according to their needs. Therefore, it is very essential to keep track of the results of your strategy. Social shares, surveys, demographic shifts, likes, comments, social engagement and views are some factors that will help you evaluate your strategy and allow you to make changes accordingly.

Be it a Digital Marketing company in Ahmedabad or an independent entrepreneur from Chennai, you will need to sit down and plan your social media marketing strategy. Follow our simple guide and crash your competitors!

How to Create a Social Media Marketing Strategy in 8 Easy Steps

Be SMART and Set your GOALS

Know your Target Audience

Study your Competitors

Conduct an Audit

Design and Customize your Social Media Profiles

Get Creative to Engage your Audience

Strategize and Schedule your Social media Content

Routinely Evaluate your Strategy

Also Read : 8 ESSENTIAL ELEMENTS OF A SOCIAL MEDIA MARKETING STRATEGY

HOW TO BUILD YOUR SOCIAL MEDIA MARKETING STRATEGY FOR 2020?

With the commencement of the year 2020, you might be looking for some really good ideas that can accelerate your speed in the journey of your professional front. If you are one who is aware of marketing trends and culture, you must be thinking of building a social media marketing strategy. Importance of social media marketing is increasing with each passing day, and the year 2020 is only going to add in it. So, you must start building your social media marketing strategy for 2020.

You know the importance of digital marketing strategy, which is good, but the bigger question is how to build one? Here, look for it.

How to build your social media marketing strategy for 2020?

Building your social media marketing strategy is essential for your work, and it is a bit time taking procedure. You have to go step by step for a perfect plan and overall presentation that can give your aspired results. We can formulate the whole thing in the following steps:

1) Decide your goals

The first thing to do in strategising your social media marketing tactics is deciding your goal. Like, if you are a start-up and your basic need of the hour is creating brand awareness for your company, then the process will begin with ground-level marketing. If you are an already known brand and want to increase your revenues, then your focus will be more on accelerating your online sales.

2) Find your customer-specific niche

By this, I mean analysing your group of potential customers and planning your marketing tactics accordingly. Like, if you are a company which provides study materials for school students, then your focus should be on creating those contents and plans which attracts more and more students and of course, their parents.

3) Build your channels

Now, when you know who your target audience are, all you have to do is- build the social media or digital channels that can help you connecting with them. You have to select, plan and audit all your media channels.

4) Analyse your existing scenario

Your next step would be analysing your existing networks and renewing your engagement generation techniques so that your existing system can be balanced and well propagated with your new channels.

5) Identify your required tools

This is critical to your digital marketing strategy. Without right optimisation techniques, marketing, revenue assessing tools, you will not be able to gain the results you are aspiring. This can be tricky and may demand some hard work and expertise. Although with sincere try you can handle this too there might be chances that this step leaves you confused and frustrated.

If you too are in the same boat as many others are, finding a social media management company in Ahmedabad or a digital marketing company in Ahmedabad would be the right step. As the competition is increasing every day, having an expert digital marketing company by your side can let you speed up your journey.

There are some really good companies in the genre and if you don’t want to waste more time in searching the right one, then here is one such for you- Digi Elephant. They are among some really good digital marketing companies in Ahmedabad. Their expert team can help you out with the whole process of building your social media marketing strategy according to the latest market trends and tactics. If it suits you, then you can are free from researching about the topic and can leave everything to the Digi Elephant people.

Source : http://www.apsense.com/article/how-to-build-your-social-media-marketing-strategy-for-2020.html

WHAT IS SOCIAL MEDIA AND WHY IS IT IMPORTANT?

Social media is not an unheard term in today’s era, and probably all of us can sense it’s strong existence in our day-to-day life. Still, if you’re among those who are not sure if they exactly understand what social media is, then this blog is for you

What is Social Media?

Social media can be described as an interactive electronic medium by which one can share his/her ideas, information, interests etc., basically any content, in the form of pictures, videos, documents and so on. It is a real-time mode of expression or communication which is computer-technology based and helps one to connect with the plethora of opportunities and connections via online virtual networks.

So, if by the term social media, umpteen websites and applications like Facebook, Twitter, Instagram, Wikipedia etc. strike your mind, then you are right. As because all these websites and applications are the actual media via which you get access to this online virtual network, these can be counted as an essential part of social media.

Now, knowing what social media is, you may amuse why is it important in today’s era? Let’s find out.

Why is Social Media Important?

As social media allows us to share content quickly and with a large number of people at the same time, it can be a really powerful tool in the growth of your professional work, be it online or offline business, marketing, sales etc. Taking the world as nothing but a huge palate of opportunities for your professional front, social media is the magic stick that lets you expand your success-sky, anywhere and everywhere.

1) It facilitates the easy sharing of content along with access to a plethora of other contents needed.

2) It can reach a huge number of people in any part of the world. Thus, it’s reach and influence is vast.

3) It is one of the fastest media of marketing. Content can be shared worldwide within a few minutes.

You just need to be active in social media, and there are tons of opportunity in it to share your product or service details with others, which may be your potential customers, that too, very easily. You can get so many options like microblogging, website building, podcasting, blogging etc. by which you can easily share your content digitally to people in your city and outside. This is why digital marketing is now one of the most powerful marketing media than ever it has been. All you need to do is, find a digital marketing agency in Ahemdabad, create a professional website with their help, decide how you want it to be and voila! Your company is ready to flourish via digital marketing.

So, its potential is immense.

Thus, with social media marketing, you can easily share your product information and apply a great marketing strategy without the pains of all those hustle-bustle that you have to manage in other forms of marketing in your city. Like, if you’re a small startup in Ahemdabad and want to expand your business to a larger circle. It just takes some ideas and skills to present your point and maybe some help from a good social media marketing agency in Ahemdabad, and you are ready to expand your business not only in your city but to a greater extent.

So now, when you are familiar with the concept and importance of social media, probably you too are thinking of using social media or digital marketing for the growth of your business. Trust me, this is going to be one of your best decisions for your business. You might be a marketer, influencer or entrepreneur and came to this blog in search of an answer to your digital marketing requirements. So an obvious question that arises is, how to decide which digital marketing agency is best for you? Look at the following points:

● Does the agency able to fulfil the unique demands of your business?

●Do they pay attention to the specific requirements of your customers?

● Does the content developed by them for you is high quality?

●Is their marketing strategy top-notch and client-oriented?

Finding the right agency which can fulfil all your above needs is critical yo your business otherwise you’ll spending thousands, all in vain. But don’t stress too much about it. Some good agencies are client-specific and can work wonders for your business. One such digital marketing agency in Ahemdabad is Digi Elephant. It is a trustworthy platform for all your digital marketing needs. Be it Marketing, Advertising, Media, Events, PR, Branding, Consulting, Strategy, IT Services and for all your needs, it is the one that can take care of all of it. Their content is if high quality with attention to the specific needs of your company. With various experts in their team, they can influence your digital presence which will, in turn, accelerate your business growth.

Source : http://www.apsense.com/article/what-is-social-media-and-why-is-it-important.html

15 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Digital Marketing has taken promotions and advertising to another level. This version of marketing has many subsets like search engine optimization, email marketing, social media marketing and many more. Out of all these, social media marketing has been proved to be the easiest and the most efficient subset to promote your product or service. If you are looking for a Social Media Management company in Ahmedabad to provide such services Digi elephant is the company for you.

Here are 15 reasons why marketing through social media is a must for every small business:

Mass Usage

A study conducted in 2019 revealed that approximately 3.5 billion people are active users of social media. This makes it perfect for small business to build their brand and eventually drive traffic on their website.

Customer Engagements

Social media allows brands a new way to engage with their customers. This way is more direct than the previous one. Businesses can easily know what people are expecting from their brand, and the things they are doing right are. By interacting with the customers builds a sense of trust in them and increases the reputation of your brand.

Cost-Effective

Since you are allowed to set demographics like age group, hobbies and location while creating a campaign on social media, you make sure that your product or service reaches to the people who need it. Hence, you don’t overspend your budget and save a lot of money.

Brand Transparency

Through social media apps like Facebook, Twitter and Instagram, you can show your company’s true identity. People tend to trust those brands who have been honest by showing the advantages and limitations of their product.

Analyzing your competitors’ campaign

Through social media, you can easily keep an eye your competitor’s campaign. You can see things they are doing right or any new services they are offering and plan your next move in the market accordingly.

Ranking up on SERP’s

The ever-changing requirements of staying up on SERP’s has also included social media presence as one of the requirement. Search engines receive the message of the rationality of a brand through their content on their socials.

Easy leads

Lead generation has been a vital process in digital as well as traditional marketing. Social media provides businesses easy leads by knowing customers interest. On Facebook, you can have a campaign with lead generation as the main goal.

Customer service

These days, customers expect brands to solve their problems regarding their product through social media. This is a regular thing for airlines as many people complain about their lost baggage on Twitter, to which that particular airline’s Twitter handle takes the complaint forward.

Increase sales

As mentioned above, lead generation is fast and efficient on social media. This leads to an increase in sales as businesses can follow up on those leads directly through social media and convert those leads into sales.

Influencer marketing

Promoting your brands through influencers who already have built a trust with their thousands of followers is Influencer marketing. This division in social media marketing has been proven to be very effective and worth the money.

Managing Crisis

If your campaign has been received in a wrong perspective, and your brand value is going down, posting a PR statement on all social media is a must. A famous example is of Pepsi, as the brand received a mega backlash for their campaign featuring Kendall Jenner, Pepsi instantly posted a statement on social media to clear the message of the campaign.

Analyzing the effects of the crisis

Through people’s comments, replies and posts, a brand can see how their image is in the market and act accordingly to lift their image.

Brand Authority

Through robust content and frequent engagements on social media, a brand can build trust among the customers.

Keeping up with on-going trends

Through social media, you can be aware of current trends and build your campaigns around those trends.

Post Campaign Analysis

You can easily analyze how many people have viewed your ad, how many have engaged with those ad and other demographics which helps you build your next campaign.

Companies like Digi elephant, which is a digital marketing company in Ahmedabad are focusing more on this division of digital marketing, viz. social media, ensuring their clients are not left disappointed.

Source: https://www.apsense.com/article/15-reasons-why-marketing-through-social-media-is-a-must-for-every-small-business.html

WHAT IS DIGITAL MARKETING?

Digital marketing is a branch of marketing which encompasses the entire branch of marketing that uses an electronic device or the internet. It is the marketing of product or services using digital technologies on the internet, through phone apps, digital advertising and any other digital mediums. A digital marketer leverages some free advertising and helps the business to grow. Digital marketing uses electronic and online portal like email, videos, social media or website-based marketing which opens several endless possibilities for companies to strategies and experiment on marketing tactics.

**digital market agency in Ahmedabad**http://digital market agency in Ahmedabad

Businesses define digital marketing as the use of various digital tactics and channels to connect with interested customers online. Tactics like website building, digital advertising, email marketing, online brochures and many more fall under digital marketing. A digital marketer knows precisely how a campaign needs to be supported on a digital platform to achieve the company’s goals.

The Digi elephant is a digital market agency in Ahmedabad which is best known for its services in the digital marketing world. If you are looking for marketing your business through the digital world, you should go for the Digi elephant and their professionals who will work in your favour to enhance your business.

Digital marketing can be of various types. This includes:

Search Engine Optimisation (SEO): the process of getting your website to rank higher during the search engine result pages. This will increase the amount of traffic to your site. Generally, websites, infographics and blogs benefit from this type of digital marketing.
Content Marketing: this type of digital marketing includes creation and promotion of content to create brand awareness, traffic growth, lead generation and customers. This strategy of marketing includes EBooks and whitepapers, blog posts, and infographics.
Social Media Marketing: this means the promotion of your brand and content on social media channels like Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest. This is done to create brand awareness, generate a lead for the business and drive traffic. There are several social media marketing agencies in Ahmedabad.
Pay per click (PPC): PPC is a way of marketing in which traffic is driven in your website by paying the publisher every time your ad is clicked on. There are various channels where PPC can be used; the most common one is Google Ads. Other channels include paid ads on Facebook, Twitter Ads campaigns, and sponsored messages on LinkedIn.
Marketing automation: this is software that automates your basic marketing operations rather than doing them manually. Many marketing departments automate their repetitive tasks like an email newsletter, social media post scheduling, campaign tracking and reporting, lead-nurturing workflow via this software.
Native advertising: These are non-paid ads which are content-led and are featured on a platform alongside others. BuzzFeed is an excellent example of a native advertisement.
Affiliate marketing: in this type of advertising, you promote someone else’s product or service on your website in exchange for a commission. This includes hosting video ads through the YouTube partner program and posting affiliate links from your social media account.
Email marketing: email is used by the companies to promote content, events and discounts; email is also used by the companies to direct their customer towards a website. There are several emails one can send to promote their business which includes blog subscription newsletter, customer welcome emails, holiday promotion emails, follow-up emails.
Online PR: this is a practice of online coverage with content-based websites. This includes blogs and publications. Online PR is mostly like traditional PR, but the online difference is that online PR uses an online platform. The channels used are reporters outreach via social media, engaging comments on personal blog or website, or online reviews of your company.

Digital marketing is a course that recently earned a wide area of recognition in India. This is wide because of the avid use of the digital platform in India. Businesses prefer using this platform for marketing and sales as well. There are a lot of digital marketing agencies in Ahmedabad. So don’t think before being a part of this world because this line of work has got a bright future.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

Because it gives new readers context. What are you about? Why should they read your blog?
Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

Why are you blogging publicly, rather than keeping a personal journal?
What topics do you think you’ll write about?
Who would you love to connect with via your blog?
If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.